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Why you need a Coach

A Business Coach is different than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Business Coach will help you develop long-term and short term goals and strategies, as well as improve your business in areas that you might have overlooked. Coaching is about helping you best the best in business that you can be, a consultant will tell you what to do (or do it for you). Which would you prefer to work with? You may be able to survive in business without the help of a Coach, but it's almost impossible to thrive. Listen to what Microsoft's Bill Gates and Eric Schmidt (CEO, Google) have to say about the value of a coach... 

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Hear the Success Stories

We continually ask our clients what they think about our services so please click here to listen to what some of our clients think about working with us. 

Dan Croxen-John of AWA Digital wrote:

"I have worked with Chris as my coach since June 2010, after a year starting my business. 

AWA digital help online retailers boost their sales by improving the website’s conversion rate. Our clients include Interflora, Richer Sounds, Paperchase, Dune and Barbour. 

Chris has helped me in a number of important ways. As a coach he acts as a sounding board, challenges my thinking and makes me question myself. He pushes me to dream, and then convert those dreams into actionable plans.Chris has really improved my salesmanship and helped me to enjoy selling. He has helped me to manage and savour the high and lows of running a growing business.

To give you an idea of how he has helped in a very practical way I will tell you about a really frustrating situation. Over the course of three months we have met with lots of prospective clients and sent a large number of proposals. Despite many weeks of chasing these people to find out whether they were ready to start work together, I will getting nowhere. One of the reasons I found this a frustrating situation is that all the ‘power' seemed to be with the prospective clients.

As we sat on at a riverside coffee in the centre of York, Chris helped me to see what I had really been going on. Using the Eric Berne’s transactional analysis where relationship are either Parent-to-Child or Adult-or-Adult. Once I saw how this has been affecting my relationships with our prospective clients, I realised I needed to re-establish these relationships as being two adults.

With Chris sat with me, I phoned 4 of these clients where their proposal has gone nowhere for what seemed like ages, and had a ‘grown up conversation’ about I wanted their business, but didn’t need it - and I needed an answer as to whether we would be working together or not.

Out of these 4 calls, 2 pro fused that they were in fact ready to start work immediately, and one of those calls resulted in us winning a 6-month project with our South African client. 

Chris is focused, engaging, kind and always works in the best interest of his client. 

Since 2010 the business has been growing at an average rate of 37% per year, we have recently expanded into South Africa, have an excellent pipeline work and I will be expanding the business into the USA next year - all of this started from a little office on York St John university campus.

Get Chris as your coach before someone else does. 

Dan Croxen-John


AWA digital

12 June 2014


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Who is Chris Fordy

I am an energetic, effective and experienced business coach, mentor and trainer and in my 11th year as a certified ActionCOACH business coach. I have worked with over 250 small and medium sized businesses from startups to companies with turnover in excess of £25million.


My experience of growing my own company from scratch to £12 million turnover in 13 years, before we sold to Siemens has helped me guide many businesses to significant and rapid growth, while ensuring that the business owners and leaders get more time to focus on the business growth and also enjoy their roles more.


I love business and I believe it is important to keep my own business skills current. So alongside my own coaching business, I am also building a leisure business that will achieve a turnover in excess of £1m in its first year and over £1.5m by year three. I believe that this ensures I keep my business experience relevant in today’s changing economic, commercial and technological environments and so I “practice what I preach”.


I have a passion for helping businesses like yours grow and become profitable, so you, the business owner, can enjoy the lifestyle you deserve. I am also very keen to help you enjoy the life that the business can afford to give you, and that you deserve now, not just at the end of the road. 


As your Business Coach and trusted advisor, I will help you deliver the results you desire using proven tools, methodologies and systems, tested and perfected by their use with tens of thousands of businesses worldwide, for over more than two decades. 

I will hold you accountable for your results and just like a sports coach, push you to perform at optimal levels and help you celebrate your successes when they occur - so please get used to the idea of celebration!


Let’s schedule a Free Business Coaching session to get started …